By Cean Burgeson
(For Destination Cache Creek Magazine)
In nine years of ownership, Maloof Sports & Entertainment has guided the Sacramento Kings and ARCO Arena to unparalleled heights. Under the leadership of the Maloof family the Kings have made multiple NBA playoff appearances, recording 50-plus regular season victories five times, back-to-back Pacific Division titles in 2001-02 and 2002-03, and advancement to the 2002 Western Conference Finals.
Joe Maloof, president of the Maloof Companies, has found Cache Creek Casino Resort to be a good fit for his Kings as a marketing partner. “They have been with us for a long time and we are honored to have them as a Proud Partner of the Sacramento Kings,” said Maloof. “It’s our goal to provide the best fan experience, and Cache Creek helps us achieve that through their exciting and creative gifts and promotions, like the ‘Cache Creek Crew’ that gets our fans pumped up and throws out T-shirts throughout the game, and the Cache Creek/Kings-branded playing cards which they’ve given out as gifts at home games for the past three seasons. The team at Cache Creek has been tremendous for our organization to work with and they help add a lot of value for Kings fans,” said Maloof. “For example, I know fans love the ‘Cache Creek Question of the Game’ on our broadcasts. Everyone looks forward to seeing if Jerry Reynolds knows the answer.”
Never satisfied with the status quo, the Kings and Maloof Sports & Entertainment continue to explore ways to enhance the entertainment value to the nearly two million guests who enter through the ARCO Arena gateways annually. “At Maloof Sports & Entertainment, we want every experience for our customers to be the best – we want to have the best entertainment, the best dance team, the best food, the best lighting…everything should be the best for our fans,” said Maloof.
”We’re here to take care of people -- that’s what we do,” he added. “We cater to customers. In Sacramento, the fans are our customers and providing a great experience for them is our goal.” Because of this devotion to creating quality entertainment for their fans, the Kings have ranked first in the NBA for overall fan experience twice in league-wide surveys conducted by J.D. Powers and Associates, proving that the best way to enjoy watching the Kings is still at a live game.
“We have an exciting young team with a tremendous amount of talent,” said Maloof. “We beat the Lakers earlier this year at home so you can really see what this team is capable of. Geoff Petrie, our President of Basketball Operations, is working hard to put all the right pieces in place, and we are trying to make the games as accessible as possible for fans in Sacramento to come see this exciting young team play in person.”
“We doubled the number of $10 tickets for all our home games, and we have a lot of ticket packages available that feature added value. We also take a lot of pride in our in-game entertainment. This year we invested in a new lighting and video projection system, and we are the only team in the Western Conference that has it. We thought it was an example of something really special that would enhance the experience for our fans.”
Tapping into the excitement of the team is part of what makes Cache Creek’s partnership with the Kings so successful. “There’s a lot of excitement and an adrenaline rush in the crowd during a game at ARCO Arena,” said Cache Creek’s Vice President of Marketing Mike Leonard. “That’s the same type of experience our guests look for when they visit our resort, so it makes a lot of sense that we share some of the same audience. Cache Creek’s fans are Kings fans.”
For home game ticket information, surf to: www.kings.com or call: (916) 649-8497.
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